PhD Candidate, Anna University
Contributor, Platypus, The CASTAC Blog
Miss Annie Sadhana Arulraj is pursuing her PhD in Media and Communication from Anna University, Chennai. Her Doctorate Thesis is based on integral ecology and communication in urban centers. She has experience of working in public sector media in India. Her research interests include environment communication, communication for development, policy-based communication, media culture and society and media and mental health.
Contributions to Platypus, The CASTAC Blog
In one of my first classes in my Undergraduate program in Media Studies, our Professor displayed a prominent newspaper. The masthead and the front page borders were red in color as opposed to the usual black. Then I noticed that the main headline on the front page was on a revocation of a ban on soft drinks giants, Coca-Cola and Pepsi. Pointing out the promotional strategy used by corporates in the newspaper, our Professor explained that behind every media content figures a series of intended and unintended agendas. (more…) (read more...)