Contributing Editor, Platypus: The CASTAC Blog
About Scott W
I am a PhD candidate and Adjunct Lecturer at the City University of New York (CUNY). My research centers on the material culture of knowledge production, specifically the intersection of quantification and vulnerability. I have conducted fieldwork in the Orkney Islands, Iceland, the Aeolian Islands, and New York City. I am a frequent collaborator with artists and curators, with some such manifestations appearing in the Queens Museum and Radiator Gallery.
Contributions to Platypus: The CASTAC Blog
“One thing is certain: When something is scientifically complex, it’s harder to understand and to communicate” (sciencebranding.com). Regardless of its accuracy, this is a commonly repeated sentiment across many public domains. However, this particular claim was produced within the branch of marketing known as Science Communications with the peculiar intent of convincing drug companies they need to hire “creatives” to extol the virtues of biochemistry to physicians. This is just one manifestation of the Science Communications field, which includes academic journals, NGOs, and PR firms. Armed with the more edgy truncation “SciCom” (or SciComm), the field increasingly resembles other promotional paradigms such as experience design (UX) and immersion marketing, wherein the goal is to seamlessly weave advertising into the condition of being alive. (more…)
Today has been predicted 26 billion times. The same could be said for tomorrow and the foreseeable days to follow. This prodigious divination is the work of just one entity—IBM’s The Weather Company. These 26 billion daily forecasts of IBM likely represent only a small fraction of the models and projections to which any particular day is subjected (the financial and military sectors are equally ambitious prognosticators). Backed by IBM’s computational juggernaut, The Weather Company is burning through terabytes at a brow-furrowing velocity in its effort to fit the world into a forecast. (more…)
“I don’t have to drink alone,” she paused for comedic effect, “now that I have Alexa.” Thus was the punchline of a story told by a widowed octogenarian at a recent wedding. Alexa is a mass-produced personality that can play music, suggest items for purchase, monitor consumption and health habits, or, like any good friend, just listen. While all these tasks could be performed in silence with various algorithmic appliances, Alexa and her cousins from Google and Apple are imbued with a perceived autonomy directly stemming from their capacity for vocalization. Speech, it seems, beckons the liberation of abiotic materials from their machinic programming. (more…)